National Muffin Day
Observed
annually on February 20th (since 2014)
Dates
Founded by
Jacob Kaufman in 2014
Julia Levy in 2014
Tags
Food & Drink
Snacks & Desserts
Hashtags
Sources
Jacob Kaufman, a tech lawyer from San Francisco, started baking muffins after looking for a new and easy way to make breakfast. He began by baking twelve muffins, and offered some to homeless people he noticed while walking to work the next day. The next week he baked two dozen and ran out of the muffins by the time he made it to work. While he thought giving out the muffins was helpful, he believed the connection he formed while doing it was more important than the muffins themselves. Julia Levy, a writer from New York City, interviewed him for her blog Why We Give. Afterwards, they decided to create National Muffin Day, not as a food holiday about consuming, as most are, but as one about giving back to communities.
Each year people around the world bake muffins, with some organizing big baking parties. Known as Muffinteers, they hand the muffins out to people experiencing homelessness and then donate to a homelessness cause. The organizers of the day incentivize participation by donating to homeless causes for each person who bakes and gives. They suggest that people "give a dozen," meaning they give to a charity in $12 increments to symbolize the twelve muffins of a muffin tin. As of 2024, more than 15,000 muffins had been given away in more than 50 cities, and tens of thousands of dollars had been donated to charity. There is a Muffinteer Facebook group, there have been virtual baking parties, and each year there is an official Facebook event. While National Muffin Day won't solve homelessness, the organizers believe it's a way to make more people aware of the needs of others in their community.
How to Observe National Muffin Day
- Bake and give out muffins to the homeless or those struggling with food insecurity. Then donate money to a homelessness cause. The founders suggest giving in increments of $12, such as $12, $24, $48, $72, or $96.
- Post on social media with the hashtag #givemuffins. Include pictures of your muffins and the people you bake with. For each person who bakes muffins, donates, and shares on social media, the organizers of National Muffin Day will donate to a homelessness cause.
- Check the day's official website, Facebook, and Instagram for more information about the day, including more information about this year's Facebook event and virtual baking party. The website also has a Muffin Meter, where you can share how much you gave and to whom.
- Join the Muffinteer Facebook group to share recipes, articles, and tips.
- Subscribe to the Muffin Mail Newsletter.